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About Rule 1

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About Our Company - Webtech X Webflow Template
About Our Company - Webtech X Webflow Template
About Our Company - Webtech X Webflow Template
About Our Company - Webtech X Webflow Template

About Rule 1

Rule 1 was built by a team of serial-entrepreneurs who, after years of successfully building and selling businesses, saw an opportunity for them to be built and grow faster, avoiding the pitfalls that hold back most startups. They knew that most great ideas fail because of either the wrong people, strategy, or process.

So they set out to build a center of excellence for entrepreneurs to have access to world-class functional experts, and the blue-prints and processes that have helped launch hundreds of B2B SaaS businesses.

Since being founded in 2019, Rule 1 successfully launched 7 companies - and counting. And we're just getting started.

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Team

Our Leaders

Our world-class leadership team has the criteria to make your dream a reality.

CEO
Todd Ehrlich

Todd Ehrlich

Founded Kill Cliff, Triserv, BAMFi, FactorCloud, Güten Beer (2018 World Beer Cup Champion). Navy SEAL, two time Inc. 500 CEO (#103 & #121)

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Come and join our amazing team

COO
Gary Buxton

Gary Buxton

Navy F/A-18 Naval Flight Officer, McKinsey & Company consultant. U.S. Naval Academy Systems Engineer, Harvard Business School MBA

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Come and join our amazing team

VP, Finance
Chris McNeil

Chris McNeil

Earned degrees in Accounting and Business Economics from Georgia State University. Started career in a real estate startup, managing billions

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Come and join our amazing team

VP, Product
Callie McConnell

Callie McConnell

Product Management Leader with 10+ years fostering product growth for US based SaaS B2B tech startups. BA University of Georgia

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Come and join our amazing team

VP, Engineering
Jorge Santibanez

Jorge Santibanez

Software architect with 11 years building applicant tracking systems, VMs, CRM, and logistics domains. Computer Science Engineer

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Come and join our amazing team

Director, Sales
David Traxler

David Traxler

Sales and Motivating teams. Created and managed multi-million dollar IT projects with the VAR 100 and United States Military

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Come and join our amazing team

Director, Marketing
Weaver Ellard

Weaver Ellard

Built digital marketing teams from the ground up at NCR and QGenda. Marketing leader in demand generation campaign strategy and data analytics

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Come and join our amazing team

Venture Partner
Michael Cascone

Michael Cascone

23+ years leading high growth companies. HowStuffWorks ($250M exit), Discovery, Forbes Travel Guide, Homestar Runner. Georgetown BA; Emory MBA

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Come and join our amazing team

Venture Partner
Latham Saddler

Latham Saddler

Former Chief of Staff at Synovus, Navy SEAL, White House Fellow, Director of Intelligence Programs on White House National Security Council

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Come and join our amazing team

Values

The values that drive everything we do

Resilience

Be scrappy and have grit. If you get knocked down, keep getting back up. Stay calm under pressure and don’t take things personally. Be an unruffled, positive person who doesn't partake in any drama.

Adroit

Be clever, skillful, resourceful, ingenious. Be a critical thinker and problem solver. Make decisions and keep moving, even when you don’t have perfect information.  Have a growth mindset - constantly learn and improve.

Mission-Oriented

Have a single-minded focus on the end goal and do whatever it takes to get there (even if you have to shift your strategy along the way). Stay in alignment with the rest of the team and overcome obstacles. Anti-value is getting distracted by shiny objects that don’t move the team forward toward the goal, or doing your own thing in a vacuum.

People

Put the goals and needs of the team before your own.
Support and help your teammates, even when it’s not in your job description. Freely give credit to your teammates and uplift others. Listen and communicate with others well.

50+
Years of B2B SaaS Experience
120
Day avg. from concept to market
7
Companies launched and counting
$100M+
In opportunities created

Our mission is to help you grow your business

Transactional and manual workflow inefficiencies exist across B2B ecosystems due to the analog processes and inefficient data usage and management. This results in capability gaps and dependency on less skilled labor.  Rule 1  is focused on addressing these opportunities through digital automation.

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Offices

Come and visit our offices around the world

Atlanta, GA

hello@r1vs.com3490 Piedmont Rd.
Suite 1350
Atlanta, GA 30305

Santiago, Chile





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Chennai, India





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Have an idea you want to build with us?

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