About Rule 1
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About Rule 1
Rule 1 was built by a team of serial-entrepreneurs who, after years of successfully building and selling businesses, saw an opportunity for them to be built and grow faster, avoiding the pitfalls that hold back most startups. They knew that most great ideas fail because of either the wrong people, strategy, or process.
So they set out to build a center of excellence for entrepreneurs to have access to world-class functional experts, and the blue-prints and processes that have helped launch hundreds of B2B SaaS businesses.
Since being founded in 2019, Rule 1 successfully launched 7 companies - and counting. And we're just getting started.
Our Leaders
Our world-class leadership team has the criteria to make your dream a reality.
Todd Ehrlich
Founded Kill Cliff, Triserv, BAMFi, FactorCloud, Güten Beer (2018 World Beer Cup Champion). Navy SEAL, two time Inc. 500 CEO (#103 & #121)
Come and join our amazing team
Gary Buxton
Navy F/A-18 Naval Flight Officer, McKinsey & Company consultant. U.S. Naval Academy Systems Engineer, Harvard Business School MBA
Come and join our amazing team
Chris McNeil
Earned degrees in Accounting and Business Economics from Georgia State University. Started career in a real estate startup, managing billions
Come and join our amazing team
Callie McConnell
Product Management Leader with 10+ years fostering product growth for US based SaaS B2B tech startups. BA University of Georgia
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Jorge Santibanez
Software architect with 11 years building applicant tracking systems, VMs, CRM, and logistics domains. Computer Science Engineer
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David Traxler
Sales and Motivating teams. Created and managed multi-million dollar IT projects with the VAR 100 and United States Military
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Weaver Ellard
Built digital marketing teams from the ground up at NCR and QGenda. Marketing leader in demand generation campaign strategy and data analytics
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Michael Cascone
23+ years leading high growth companies. HowStuffWorks ($250M exit), Discovery, Forbes Travel Guide, Homestar Runner. Georgetown BA; Emory MBA
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Latham Saddler
Former Chief of Staff at Synovus, Navy SEAL, White House Fellow, Director of Intelligence Programs on White House National Security Council
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The values that drive everything we do
Our mission is to help you grow your business
Transactional and manual workflow inefficiencies exist across B2B ecosystems due to the analog processes and inefficient data usage and management. This results in capability gaps and dependency on less skilled labor. Rule 1 is focused on addressing these opportunities through digital automation.
