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Rule 1 is a venture studio

We help founders start and grow their business.

We provide the funding, team, and processes to build and scale B2B SaaS businesses.

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Why a venture studio

We're changing the way businesses are built.

Whether you have an amazing idea or are looking for a fast-track to becoming a CEO, Rule 1 gives founders the resources they need to grow the right way, fast.

The studio model combines the disruptiveness of a startup with the stability and expertise of a seasoned leadership team. So you can take your idea (or one of ours) and bring it to market faster, with our world-class resources.

How it works

We're changing the way businesses are built.

We give founders the resources they need to grow the right way, fast.

Our Process

Step 1. Ideate

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Bring us a great idea, and we'll fund the business and give you the playbooks, templates, and team necessary to evaluate the market and start building.

Step 2. Build

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Once the plan's in place, we'll help build it. We provide world-class product development, management, and business strategy to help create the product as quickly and efficiently as possible.

Step 3.Grow

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Our sales and marketing team will help you build your brand and generate demand, making sure you have the right messaging, systems and processes in place to scale rapidly.

Why Rule 1

Built by founders, for founders.

Our leadership team of serial-entrepreneurs know what it takes to build a B2B SaaS business, so we've structured our fund in a way that benefits founders, and lets you grow your business the right way.

No Artificial Timelines

Traditional VCs often place artificial timelines on a business to facilitate their ROI. Rule 1 let's you grow at the pace that's actually best for the business.

No Mandates

Your business, your decisions. Our leadership team will align with you and won't make mandates regarding expenditure, team size, or other artificial goals.

Founder Focused

We partner with founders we believe in, and do everything in our power to empower them and their business to be successful.

Funding

90% of an entrepreneur's time is spent chasing their next round. We'll provide funding so you can free up time to build your business.

Planning + Strategy

Our senior leadership team will save you time and money by helping you plan your business, guiding you on everything from building a product roadmap, going-to-market, and building a revenue engine.

Development

Building quality software takes time and patience. We've built an in-house team of well trained, affordable, seasoned dev resources to build a beautiful, functional product quickly.

Product Design

Our product design team delivers beautiful user-centric designs based on customer research and principled inclusiveness.

Product Management

We'll help make sure you're prioritizing the right things to build and optimize your product based on what your ideal customer actually wants.

Finance

Remove the stress and uncertainty of structuring options and a deal that enables you to wisely deploy funds.

Marketing

Our marketing team will help you build the brand and message that resonates with your audience, and then launch multi-touch digital campaigns to drive leads and partner with sales to create a predictable inbound revenue stream.

Sales

Our sales team will accelerate your path to profitability by providing trained, hungry sales reps who know how to sell B2B SaaS products.

Customer Success

Our fanatic focus on the customer will ensure you have a customer feedback established, so you can maximize revenue, limit churn and create raving fans.

WHAT WE OFFER

We give you everything you need to bring your SaaS business to life

We know what it takes to build a SaaS business, and we've built a world-class team of specialists ready to cover every aspect of your business.

Get started
Team

Our Leaders

Our world-class leadership team has the criteria to make your dream a reality.

CEO
Todd Ehrlich

Todd Ehrlich

Founded Kill Cliff, Triserv, BAMFi, FactorCloud, Güten Beer (2018 World Beer Cup Champion). Navy SEAL, two time Inc. 500 CEO (#103 & #121)

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Come and join our amazing team

Join our team
COO
Gary Buxton

Gary Buxton

Navy F/A-18 Naval Flight Officer, McKinsey & Company consultant. U.S. Naval Academy Systems Engineer, Harvard Business School MBA

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Come and join our amazing team

Join our team
VP, Finance
Chris McNeil

Chris McNeil

Earned degrees in Accounting and Business Economics from Georgia State University. Started career in a real estate startup, managing billions

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Come and join our amazing team

Join our team
VP, Product
Callie McConnell

Callie McConnell

Product Management Leader with 10+ years fostering product growth for US based SaaS B2B tech startups. BA University of Georgia

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Come and join our amazing team

Join our team
VP, Engineering
Jorge Santibanez

Jorge Santibanez

Software architect with 11 years building applicant tracking systems, VMs, CRM, and logistics domains. Computer Science Engineer

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Come and join our amazing team

Join our team
Director, Sales
David Traxler

David Traxler

Sales and Motivating teams. Created and managed multi-million dollar IT projects with the VAR 100 and United States Military

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Come and join our amazing team

Join our team
Director, Marketing
Weaver Ellard

Weaver Ellard

Built digital marketing teams from the ground up at NCR and QGenda. Marketing leader in demand generation campaign strategy and data analytics

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Come and join our amazing team

Join our team
Venture Partner
Michael Cascone

Michael Cascone

23+ years leading high growth companies. HowStuffWorks ($250M exit), Discovery, Forbes Travel Guide, Homestar Runner. Georgetown BA; Emory MBA

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Come and join our amazing team

Join our team
Venture Partner
Latham Saddler

Latham Saddler

Former Chief of Staff at Synovus, Navy SEAL, White House Fellow, Director of Intelligence Programs on White House National Security Council

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Come and join our amazing team

Join our team

Portfolio Companies

Explore some of the amazing companies we've helped build.

Our Companies
THE RULE 1 WAY

We make building a modern SaaS business easy.

Go to market strategy? Check. Beautiful product? Check.
Best-in class digital marketing? Check. Timely, proven sales methods? Check.

Clean, scalable products

Your product will be built with the future in mind, creating a configurable, easy to use solution.

In-depth monitoring

We're data-obsessed. Your product, website, and sales and marketing activities will all be tracked and delivered in live dashboards, so you can fix what's broken and double-down on what's working.

WHY WORK WITH US?

Our results speak for themselves

And we're just getting started.

120
Day Avg. From concept to market
3X
Avg. ROI on Sales and Marketing spend
Ready to get started?

Our team, your dream.

Let's get to work.

Get Started
Get started

Want to apply or learn?

We'd love to hear from you. Send a message with some basic information, and we'll be in touch.

Get In Touch

"The team environment is unparalleled"

We joined Rule 1 because we wanted a true partnership, not just funding. The leaders at Rule 1 have proven experience that enable them to guide us around common pitfalls. And when there are challenges, we don’t have to face them alone. The team environment is unparalleled.”

Valentina Flores
CEO - Red Sentry

“The best way to build a business”

In such a short time, my company has become more secure, more profitable, and gained so much traction; and I attribute this to the resources and guidance we've received from the team at Rule 1 Ventures.

Emily Traxler
CEO - Bank Shot

"Rule 1 is the key to our success"

They are our springboard - opening doors and making client and employee introductions, providing support on strategic initiatives, and empowering our teams to think big.

Johnny Bond
CEO - FactorCloud

"Founder focused studio to grow in"

Rule 1 has provided access to resources and new customers that continues to accelerate our growth. The team, the leaders, and the environment have helped the company tremendously.

Spencer Mitchell
CEO - TruckerCloud
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Testimonials

Don’t take our word for it. See what our leaders are saying.

Have an idea you want to build with us?

Submit your business ideaLearn about investingJoin the team
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                          Copyright 2022 © Rule 1 Ventures, LLC

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